architectural photographer Dana Hoff photograph of the ATL CONRAC FACILITY
DANA HOFF ARCHITECTURAL PHOTOGRAPHER
about / contact
Traveling internationally on assignment and represented by the fine folks at Wonderful Machine.
“How does he work?” might be a less than exciting question, but it is a necessary one.
My answer? I thrive on photography and visual creation. I can work within most any genuine budget. This isn’t just a job to me and it’s not just what I do. I breathe it, sleep it and eat it. I understand that being flexible in today's market and economy is a key element. In these demanding times, change is a given. I pride my business on service and strive to keep this as thee reason my clients return.
My photography is both creation and passion. I have an 18-year background as a graphic designer, art director and creative director and my photos do not have anyone else's fingerprints on them.
Clients send me on assignments internationally to capture award-winning client gaining imagery for them. I shoot every shot inspired to create something different, something unique. While I can work within most budgetary needs, I do not set out to work with cash in mind.
My monetary compensation is the reward for hard work and talented creation, from concept to delivered imagery, along with the best service I can provide. Each opportunity is a chance to create greatness. That is my true reward.
I enjoy ooohs and aaahs. My customer’s jaws hurt from smiling. My rates are market fair and it’s always been a return for all concerned. I don't mind delivering final shots faster than 99% of the rest.
Personally; I have a beautiful free-spirited four year old daughter who is my light and love. I love kiteboarding, paddleboarding and the ocean. I strive to bring my belief system into all I create and I enjoy working with like-minded professionals on mutually rewarding ventures. I strive to live in dharma and be of service to others.
Thank you for taking the time to review my online portfolio. The next step is you calling me about my calling.
You may reach me direct on my cell phone any time.
American Society of Media Photographers
"Award winning images of light and space"
"It is a real pleasure to work with Dana, a true professional who shows a clear understanding of our needs. His dedication has allowed us to meet our tight deadlines by delivering the highest quality imagery that our brands demand. No additional comments needed on the beauty and depth of his work as the pictures speak for themselves!!!"
Aurelie Platt, Marketing Manager Lancome,
L'oreal Produits de Deluxe